Digital Creative Brand for HSF Eyewear x Tiqasya Glasses

Client Background

• Our client is the result of a collaboration between HSF Eyewear, a well-known eyeglass brand, and Tiqasya, an emerging fashion brand.
• They plan to launch a new line of glasses targeting young and trendy consumers.

Client Challenges

• Creating a distinctive and appealing brand identity for the collaborative eyeglass line.
• Developing an effective digital marketing strategy to reach a broader audience.
• Integrating the values and styles of both brands into a cohesive and engaging campaign.

Client Expectations and Needs

• Designing a brand identity that resonates with their target market.
• A creative digital marketing campaign, including social media, online advertising, and influencer marketing.
• Unique and impactful content that combines elements from both brands.

Our Solutions and Implementation

• Developing a unique visual concept for the product line, reflecting the synergy between HSF Eyewear and Tiqasya.
• Executing a comprehensive digital marketing campaign, including social media strategy, email campaigns, and collaborations with influencers.
• Creating innovative digital content, such as videos, graphics, and social media stories, to depict this unique collaboration.

Impact

• A significant increase in brand awareness and consumer engagement.
• Higher traffic to the website and increased interactions on social media.
• Successful sales of the new product line, with a strong positive response from the target market.